About Us

Who are we?

We are a civil society organization based in Guwahati, Assam, dedicated to research, advocacy, action, and impactful initiatives aimed at fostering climate-resilient and sustainable urban habitats in North Eastern India.

what we do?

We conduct research, advocate for change, take action, and measure impact to foster climate-resilient and sustainable urban habitats in North Eastern India. Through our efforts, we aim to achieve tangible outcomes aligned with the Sustainable Development Goals, ensuring clean, safe, inclusive, and healthy urban settlements.

Why we do what we do?

Climate change poses an imminent threat to our survival and the impact will be felt more so in urban areas where most people will be living in the future. Urban areas have always been hubs for employment, education, and healthcare services. However, with rapid urbanization, alongside these benefits comes a significant downside – the substantial emission of carbon and other harmful gases, largely attributed to the automobile sector. This not only pollutes the environment but also leads to congestion and poses serious road safety concerns.

The North Eastern region of India, renowned for its biodiversity, holds immense potential as an economic hub, serving as a vital land connection between India and the South East Asian countries.

Recognizing these challenges and opportunities, our organization is dedicated to comprehending their implications and devising solutions. We are working towards developing clean, safe, inclusive, accessible, and healthy urban settlements in the North Eastern region. Our focus lies in enabling an affordable, safe, clean and sustainable mobility ecosystem while enhancing climate resilience. 

Our guiding principles

our ORganisational structure

why our name is 'purvca'?

PURVCA, is derived from the Sanskrit word "Purv," meaning East, reflecting our origins in the Eastern part of India. PURVCA can be extended to stand for People for Urban Rejuvenation and Climate Action, precisely delineating our focus areas and objectives. 

HOW 'PURVCA' is pronounced?

Purvca is pronounced as Poorv ka

p sounds like the 'p' in 'pet'

oo sounds like the 'oo' in 'food'

r sounds like the 'r' in 'rat'

v sounds like the 'v' in 'very'

ka sounds like the 'ka' in 'kangaroo'